At we strive to give you the best promo codes and coupons, which in our opinion are for the best and favorite bookmakers and casinos out there. We have rated the bookmakers and casinos we work with in order to give you the full overview of what they have to offer.

We understand that some people wager for money, while others do it for fun. In both cases, the ultimate purpose is the same: to win some extra cash. We are aware of the needs of the gamblers around the world, thus we aim to provide high-quality information to help them achieve their goal.

If you are wondering what promo codes and coupons are for, the answer is simple: to provide a safe and fun start. They can be used when you decide to join an online casino and they literally boost your account before placing your first bet. As a result, you can enjoy a safer system with lower risks of losing money.

Top 5 Promo Codes

Here are (in our opinion) some of the better bonus offers, which apply to traditional bookmakers and are based on the first deposit from a new customer. The offers listed have reasonable requirements and the terms and conditions appear prominently. The bookmakers in this list are established and trusted brands in the UK and others that have a reputation for transparency and fairness in other parts of Europe. The offers differ in terms of maximum and minimum amounts and the conditions that must be met before any funds from the free bets can be taken from an account.

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Brand OfferT&Cs:Minimum DepositPromo Code
ComeOn£10 Back Up Betbwin reimburse the first bet (if lost) in a form of a free bet. Minimum odds 2.0. Min deposit £10, Max stake £10. Max free bet £10; New players only; +18; T&Cs. If a player loses their first bet (on minimum odds of 2.0), bwin will offer a matching free bet (of up to £10). Neteller and Skrill excluded..£10REVEAL
Unibet Sports 100% match up to £50New customers only. Aged 18 years or older. Located in United Kingdom. Only bets with odds of 2/5 (1.40) or greater will count. Only bets settled within the bonus validity period of 30 days will count. Sportsbook: Bet your bonus 6x. If you received £10 bonus money you need to bet £60 to complete the bonus conditions. Only one bonus per household is permitted. Certain Payment methods are excluded.£10REVEAL
Energy Casino£5 No dep. bonus + 100% bonus up to £150 + SpinsPromotion is only valid for new customers (18+) who registered using special promotion links and banners. No deposit bonus: Minimum withdrawal £30. Wagering requirement 50x. Bonus validity 3 days. 100% up to £150 Welcome Bonus: Min deposit £10. Min bonus £10, max bonus £150. 25x wagering (bonus) on selected games. Bonus validity is 30 days. 5 Super Spins: Free Spins expire after 7 days from the moment they have been credited. Wager requirement of bonus 25x. Bonus funds are valid for 3 days. 50% Up to £150 Reload Bonus: 50% bonus up to £150 on 2nd deposit of min £10. Wagering requirement is 30x(deposit + bonus) and should be completed within 30 days. 50 Energy Spins: Free spins expire after 7 days. Wagering requirements 15x. Bonus funds valid for 3 days. T&Cs apply.£10REVEAL
betfair sports Up to £100 in free betsNew customer offer. Place 5 x €/£10 or more bets to receive €/£20 in free bets. Repeat up to 5 times to receive maximum €/£100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply.5x £10REVEAL
Ladbrokes Casino300% bonus up to £300New customers only. Min deposit £20. Only one deposit bonus on first deposit. Max bet limitations per spin apply (lower of 30% of bonus or €/£50). Wagering requirements are 30x the deposit + bonus amount & 20x amount won with free spins. Free spins on selected games. 18+. T&C’s Apply£20REVEAL


However, we managed to get some more exciting offers for our loyal readers. You can now join Ladbrokes and Energy casino and redeem no deposit bonuses so you can play their amazing games.

The Energy Casino promo code offers any new sign up player an amazing bonus package (T&C’s apply). Have a look at the Energy review we have created to see the requirements and other relevant information.

Another nice deal available for all our visitors who likes sports is to be found at bwin! The bwin promo code 2019 gives you a very nice bonus. You can bet on all sorts of sports as bwin offers a great number of markets to bet on.

We also expanded our promo code offers to the fantasy industry. The first deal made for our community is related to DraftKings – check it out!

Bookmakers, Bonus Codes And Bonus Offers

Bookmaking is one of the oldest professions in the world and has evolved over many years. In the modern era bookmaking is highly controlled and regulation provides protection for punters. The basic concept has not changed which is offering odds on an event to take odds and payouts or returns are determined by a relationship between the stake and the odds. So, a winning bet of 3/1 with a stake of £10 returns £40 which is made up of the stake and the profit. In this case the backer wins £30 and the layer loses £30. If the bet had lost the backer loses £10 and the layer wins £10. Every transaction is based on the relationship between the stake and the odds.

Bookmakers make money by paying out less in returns than they take in stakes. A book is created with a theoretical profit margin which means in theory the bookmakers have an edge. The cost of betting is the margin bookmakers apply to a set of odds. These odds change due to basic laws of supply and demand. This basic economic model is more relevant with exchange betting which brings together backers and layers at a price that suits both parties.

live betting

Historically there was one form of bookmaking whereby customers bet on an event to take place and that was the only option. In the last 25 years innovations have created two other types of betting. The three ways of betting are described below:

Traditional Bookmaker

A bookmaker or turf accountant takes bets, generally on sporting events but also in other areas such as politics and entertainment at agreed odds. The art of bookmaking involves setting and adjusting odds to guarantee a profit. Bookmakers generally don’t look to make money from placing bets but my making a book or market to profit regardless of the outcome of the event. The aim is to balance financial transactions and therefore make money whichever outcome takes place. This is the theory of bookmaking but in practice the outcome of an event will determine if or how much profit accrues to the bookmakers at the odds agreed with the client.

Bookmaking in licensed premises has been legal in the United Kingdom since 1961 and before then bets were legally placed usually by telephone using a debit or credit account. Bookmaking is generally illegal in the United States though Nevada is an exception and in some countries the only legal bookmakers are owned and operated by the state. The UK has the most mature industry but betting in other countries, especially in Europe, has become regulated in line with the growth of online gaming. Organised bookmaking first took place in the UK in the late 1790s and internet gambling first appeared in 1994.

traditional betting

Spread Bookmaker

Spread betting has grown significantly in the UK over the last 25 years. The leading spread betting operator was founded in 1992 to offer sports bettors a new way of having a financial interest in sports events and other types of market. Due to the potential level of risk spread betting in the UK is regulated by the Financial Conduct Authority and not the Gambling Commission.

Spread betting involves a point spread which is akin to a handicap. Spread bettors bet on either side of the binary market and the more they are right the more they will win and conversely the more they are wrong the more they will lose. The point spread is designed to create an equal number of wagers on either side of the market which means the operator will profit regardless of the outcome of the event.

Exchange Bookmaker

Exchange betting first appeared at the start of the century and the founder of the concept now accounts for over 90% of the market. An exchange brings together customers who want to bet on something to happen and others who want to bet on something not happening. The betting exchange brings together backers and layers and matches bets at a mutually agreeable price. Customers can play the role of the bookmaker by accepting bets. The operator does not make money through the outcome of an event but by charging commission on transactions.

Exchanges lend themselves to in-play betting and their growth led to a massive increase in live betting with traditional bookmakers. Customers who place a back bet can then place a lay bet when the odds move in their favour to guarantee a profit regardless of the outcome. Conversely bettors who placed a lay bet can then place a back bet if events and the related odds move in the way the bet projected. The same process can be used to minimise losses if the odds move against the bettor. Betting exchanges are now an integral part of matched betting described below.

Exchange betting works on the principle of matched betting. It is also known as peer-to-peer betting as the operator does not get involved in the transaction. The role of the exchange bookmaker is to provide the infrastructure that brings together backers and layers. Bets can be fully matched, partially matched or not matched at all. Odds are determined by the balance between backers and layers and market forces determine the price on offer. For any outcome the lay price is bigger than the back price.

football betting

Bonus Codes And Offers

Bookmakers promote bonus offers, mainly for new customers. The UK betting industry is highly competitive and dominated by the traditional brands and new operators. These relatively new operators do not have retail outlets so can focus on creating an extensive online product. Acquiring new accounts is key to an online bookmaker’s success and bonus offers are a key part of this strategy. Every online bookmaker has a welcome offer which is generally a deposit matched bonus.

In most cases a customer must deposit funds to take advantage of a bonus code and bonus offer. Bookmakers do offer non-deposit bonuses and these are usually aimed at existing customers and a reward for loyalty. The cost of a bonus for existing customers is less than for new customers as an affiliate is not required in the process. The referral has already taken place and no welcome offer bonus codes are involved.

Bookmakers enter partnerships with affiliates who promote their brands in return for commission based on net revenue or payment per new customer. Bonus codes are used to identify the affiliate to be credited when a bookmaker acquires a customer who makes a deposit and places bets. When opening an account new customers have the option of entering a bonus code which tracks the referrer and commission. The offer codes are used to claim the deposit bonuses for each product.

Matched Betting

Matched betting has come in hand in hand with deposit matched bonus offers. It is a process where bettors use the free bet to back one outcome of a sporting event and then place an opposite lay bet with a betting exchange. The back bet is free so this is a situation in which matched bettors win whatever the outcome of the sporting event. The activity has become more organised in recent years and there are now sites that have matched betting software, calculators, tutorials and forums. Identifying the bonuses can be automated with bots which search the net to locate the offers. Subscription sites promise guaranteed risk-free profits from matched betting.

Matched betting subscription sites have attracted non-traditional gamblers who have the time to invest and earn a no-risk tax free income. Another group are gamblers who embark on sports betting as a hobby and extend that interest into matched betting. Betting exchanges facilitate matched betting by allowing customers to lay counter bets having used the free bet to place back bets. Matched betting used to be a casual activity but now it has become a massive part of sports betting. The process is now more organised but bookmakers continue of offer free bets to new customers.

The leading bookmakers are aware of the practice and will close or restrict accounts when there is evidence of widespread abuse of bonus offers. However, some of the money they lose is seen as a cost of acquiring a new customer. They work on the basis of finding a customer to sign up who will then bet and have a net loss. There has been some negative publicity about free bets and bonuses due to lack of clarity and the conditions that must be met to take advantage fully. However, bonus offers are still employed to gain new depositing clients and here are 10 current bonus offers.

online betting


The authority that looks after fair trading in the UK and the Gambling Commission are looking at the subject of bonus offers and their fairness. There is evidence that some operators place unreasonable requirements on free bets so that it is difficult to receive all the benefits. Some operators have been criticised and fined for specifying conditions that cannot be met. In some cases the wagering requirement are not feasible in the amount of time that is allowed. The trend for unfair bonus offers provides an opportunity for the leading brands to be seen to be fair.

Offers are now subject to scrutiny and review sites refer to the validity of a bonus offer when assessing the quality of an online sportsbook. Bonus offers look likely to be continued but the better ones that appear in the table can be trusted for fairness and transparency. Bonus offers will be a key part of attracting new customers who then make a deposit and place bets. The ones that appear to be feasible will attract new customers so the unrealistic offers will have to improve.

This page was last updated on Sep 24, 2019 @ 3:18 pm